Search Engine Optimization: Why you must do it
By now, many marketers and company owner know that SEO is a critical factor for driving website traffic. If your site and content aren't appropriately enhanced, both for desktop and mobile users, you'll have an extremely hard time bring in traffic from natural search your website.
Nevertheless, there are numerous benefits of SEO aside from increased traffic. Here are just a few of those advantages:
1. Proper SEO not only means much better rankings, it means a much better user experience
There's no question that user experience is now a significant ranking factor. The search engines want to see a mobile-friendly style, excellent user signals (due time on website, low bounce rates, and so on) and great integration of appropriate photos and videos. These elements are all important for supplying an excellent experience for your visitors too; to put it simply, by enhancing your site for SEO, you're automatically also enhancing your user experience. And a terrific user experience indicates higher conversion rates, more trust, and increased brand loyalty.
2. Organic search may account for as much of 64% of all site views
A study by Conductor of over 310 million visits to 30 various sites showed that natural search accounted for 64% of all referral traffic. While other research study appears to indicate that social media has actually now overtaken search a little in regards to referrals, there's no question that search stays a vital source of traffic for many businesses.
3. SEO leads tend to have greater close rates than outbound leads
According to this article at Search Engine Journal, SEO leads lead to an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't validate the original source of this figure, it would not surprise me if this held true; it makes sense that searchers who are trying to find specific services or products are most likely to purchase from businesses who they look for through search, rather than those who try to attract them using outgoing marketing strategies (i.e. cold leads).
4. Incoming marketing methods (consisting of SEO) result in more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their main source of leads. This exact same report discovered that among marketing specialists, SEO had ended up being the # 1 source of leads over the previous 6 month period. One question to ask yourself is: if you're not creating leads through search, who is catching these important leads?
5. Ranking in local search straight causes increased gos to and sales
If you run a regional company, enhancing your site for local search is definitely critical. A growing number of consumers are using regional search queries to determine regional companies and to discover areas, hours and directions.
According to Google, 50% of customers who carried out a local search on a mobile device checked out a store on that exact same day. These searches likewise caused higher sales: 18% of regional mobile searches caused a sale within one day.
6. Marketers rank SEO as one of their most effective digital marketing strategies
According to the 2015 State of Marketing report, of the marketers who are using SEO and SEM as learn more part of their marketing technique, 66% discover it "extremely efficient or reliable". Just 7% stated that their SEO efforts were "not very efficient or not at all efficient".
7. SEO causes increased credibility for your brand
Ranking highly in the search results signals to searchers that you're a key player in your industry. On the other hand, ranking on the 2nd or 3rd page might cause undesirable assumptions: that you're a new company, that you're not also understood or that you do not have the spending plan (and hence sales) to afford to increase your rankings.
8. SEO can be a less hands-on strategy than other incoming strategies
Social media and e-mail marketing are both highly effective channels for creating leads, but both need some degree of continuous effort. To stay top of mind for your customers and potential customers, you need to be constantly pushing out new content to your list and social media fans. Nevertheless, when a page is SEO-optimized, you can often sit back, unwind, and let it climb up the rankings on its own merit. This, obviously, largely depends upon particular factors such as the competitiveness of the keyword( s) you're targeting, and the quality of the content on the page, to name a few. In general, once you lay the structure of appropriate SEO-optimization for any provided page, most of the tough work is currently done.
9. Being on the 2nd or 3rd page of the search engine result ways virtually no search presence
Some entrepreneur pass up any formal SEO efforts due to the fact that they believe that remaining in the search results page (throughout the results) is "sufficient". Research by Moz reveals that 71.33% of clicks happen on page one of the search results. Appropriately optimizing your site and material are key to attaining top rankings; and therefore any degree of search presence.
10. The vast bulk of consumers research items online before going to a store
Research Study from GE Capital Retail Bank shows that 81% of consumers research study and compare products online before making a regional purchase. Other research puts this number as high as 94% for B2B buyers. Attaining first page rankings for your service and items is critical if you desire customers who are actively searching out your products to be able to discover you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
For more information contact:
razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
Follow us: